avatar for Jeff Shafer

Jeff Shafer

AT&T Business
Assistant Vice President, Edge Solutions & Portfolio Transformation
Jeff Shafer is an innovator at AT&T with a track record of building new technology-based businesses, helping
garner over 30 industry awards for services launched since 2015. He currently leads the Cloud Solutions
product organization with responsibility for Edge Computing, Colocation, AT&T CDN, Box from AT&T,
Enterprise Recovery Services, Tech Support 360SM, Website Solutions and more. Additionally, Jeff is leading a strategic initiative to transform how AT&T Business innovates and assembles capabilities across the portfolio
to deliver Edge-to-Edge solutions with greater speed and agility.

Prior to his current role, Jeff led the product organization for AT&T’s fast growing Virtual Edge business,
creating value for customers by aiding their shift toward software-based solutions at the edge. With a
portfolio including AT&T FlexWareSM, SD-WAN and a range of traditional managed services, under Jeff’s
leadership AT&T grew to become the largest SD-WAN provider globally. Previously, Jeff was founder and
product development lead for AT&T Network on Demand, where he dramatically improved the customer
experience and operational efficiency of key AT&T network services via software-defined networking (SDN)
and network function virtualization (NFV) capabilities.

Jeff's earlier roles at AT&T included strategy and market development for AT&T Business, and over eight
years in product management for Cloud, Hosting and Application services. As cloud product director, Jeff
brought AT&T’s Compute and Storage as a Service offerings to market and launched the innovative
networking approach that evolved into AT&T NetBond® for Cloud, a premier highly-secure cloud connectivity
solution for businesses.

Prior to AT&T, Jeff directed product management for an award-winning optical edge router at Lucent
Technologies. He also worked with early stage startup companies in strategy, marketing and web application
development. Jeff began his career as a Military Intelligence officer in the U.S. Army, where he received the
Hughes Trophy from the Secretary of the Army as the top-ranked of 3,500+ officer peers.

Jeff holds a Master of Business Administration from the University of Texas at Austin and a Bachelor of
Science in Engineering from Arizona State University. He is currently based in Dallas, Texas.

My Speakers Sessions

Wednesday, November 20